"When I started out in advertising, the desktop computer was as large as a desk and the internet was largely unheard of. Today, computers have taken over most of our functions, including- sadly to some extent- thinking.
It was the tail end of the Mad Men era and marketing directors had balls, literally. They made decisions based on gut feel and intuition and they stood by their decisions once they were made.
These days, the key marketing functions are strategically outsourced to planning specialists and decisions are hardly made without consulting housewives, kids and folks who can’t tell a good idea from a pile of garbage. The key to survival in marketing today, it seems, is to spread the responsibility and share the blame.
It used to be about doing the best work for a client’s business. Now it is about doing the best work to raise your company’s ranking and stock price.”
Patrick Law, Goodfellas Singapore